Find me on Instagram

Wednesday, October 1, 2014

Ezee Chic - Louis Vuitton Celebrating Monogram

What a better way to go back to posting than the Louis Vuitton Celebrating Monogram video.


THE ICON:
LOUIS VUITTON’s MONOGRAM


In 1854, at number 4 Rue des Capucines near the Place Vendôme in Paris, Louis Vuitton launched his luggage business, advancing the travel trunks of the time — which were, then, made with rounded tops to allow water runoff — by creating stackable trunks in treated waterproof canvas. 

In 1896, his son Georges Vuitton created and patented the now-iconic ‘LV’ monogram, featuring his father’s initials, decorated with quatrefoils and four-petal flowers. 


In 1965 Gaston-Louis Vuitton, recounted how his father, Georges, had created the motifs on The Monogram canvas: ‘First of all, the initials of the company – LV – are interlaced in such a way as to remain perfectly legible. Then a diamond. To give a specific character to the shape, he made the sides concave with a four-petal flower in the centre. Then the extension of this flower in a positive image. Finally, a circle containing a flower with four rounded petals.’

Since then, the company has gone through several transformations under the ownership of luxury conglomerate LVMH. But the LV monogram has endured over the years as the symbol of what is now one of the world’s most widely recognised brands.

To mark the 160th anniversary of the house’s founding, Louis Vuitton’s executive vice president Delphine Arnault, daughter of LVMH chairman Bernard Arnault, and artistic director Nicolas Ghesquière initiated a project, called ‘Celebrating Monogram,’ inviting six of the world’s design pioneers (the ‘iconoclasts’) to interpret the LV monogram (the ‘icon’) for a new series of bags.

Echoing the special Louis Vuitton centenary collection of 1996 – where Azzedine Alaia, Manolo Blahnik, Romeo Gigli, Helmut Lang, Isaac Mizrahi, Sybilla and Vivienne Westwood contributed individual and distinct designs – for 2014’s collection, the participants have progressed even further.



The six selected designers include Karl Lagerfeld, creative director of Chanel and Fendi; architect Frank Gehry, whose Fondation Louis Vuitton centre opens next month in the suburbs of Paris; performance artist Cindy Sherman; industrial and product designer (and new Apple hire) Marc Newson; shoe designer Christian Louboutin; and fashion’s original contrarian, Rei Kawakubo of Comme des Garçons.


"We have assembled an amazing group of talents - geniuses, I would say. Each one is among the best in his or her field," Arnault told WWD. "The monogram is at the centre of our house, so we celebrate it every day. But we thought this project was really special because the personalities we chose are fascinating and diverse."

"This is a very interesting territory - to have collaborations with exceptional, creative minds," Arnault continued. "It's a really fun project. It's done with a lot of humour."


For Harper’s Bazaar’s upcoming October issue, Karl Lagerfeld shot each of the iconoclasts and their finished products. See the photos here.


Christian Louboutin

Okay, when you’re going to the organic market,” Christian Louboutin is explaining,“you can be super glamorous. You don’t have to feel like a loser with your leeks inside your bag.” - Harpers Bazaar

For his contributions to 'Celebrating Monogram,' Christian Louboutin achieved a rather amazing mind-meld of his own signature codes - red (of course), metal studs, feminine bows - with those of Monogram. His Shopping Bag conjures a vision of the mythical Parisienne, always chic and impeccably turned out, even while running errands. This outrageously stylish tote pairs Monogram canvas with an eye-catching back panel of red calf hair. Ornamented with leather ribbons and a studded outer pocket, the bag is eminently practical, too, with compartments and pockets designed for optimal organization.

Shopping Bag Cost: $5,150
Shopping Trolley: $23,300







































Cindy Sherman

Performance artist Cindy Sherman has come with a unique foldout trunk. It has drawers with labels, a makeup mirror and a stool. “At home in New York, I have shelves for fake eyeballs, fake nails, eyelashes, and things like that. So it became a little traveling studio in a way,”

"Yes, it’s true; I just really wanted the trunk myself! Originally, I thought it would be something like an old-fashioned vanity case that I could travel with. Then Louis Vuitton came back to me with the suggestion of a trunk, I just said “Yes!”

The trunk could be a mini-traveling studio and I liked that option—I have never really traveled for work, but this way I can. I have made functional things before, but the trunk is the first non-photographic project I have ever done. 

I imagine that a Saudi Arabian princess might use it. I would love if Madonna or Lady Gaga might consider it—or it might come in useful for a drag queen! RuPaul or Justin Vivian Bond, he deserves one." - LV Official page



Camera Messenger Cost: $4,400
Studio in a Trunk Cost: On Request

The Studio in a trunk is produced in a limited edition of 25.

Frank Gehry

Because of – rather than in spite of - Frank Gehry‘s seeming inability to design something rectilinear, CEO of Louis Vuitton Bernard Arnault specifically sought him out to design the Foundation Louis Vuitton, a private art gallery in Paris. Arnault asked Gehry to create something worthy of the foundation’s first artistic act; “a haute couture building.” The resulting glass palace is immediately recognisable as a Frank Gehry design, with a form that conjures images of sailboats and fish.


"It just all happened seamlessly. I thought “a handbag.” I think I said, to myself “OK, I’ll try and make one.” That is always my kind of attitude: let’s try. So I did, and Louis Vuitton loved it. I thought: “What is going on?”  It all happened intuitively, it was not contrived. If I set out to design a handbag that fits in Louis Vuitton’s world, and works with Louis Vuitton’s customers, I think it would be contrived. This bag is playful, the experience of making it was playful, but in a serious way." - LV Official page.

Twisted Box Cost: $4,400

Karl Lagerfeld

I'm sure Karl Lagerfeld does not need introduction. For me he is the designer that change the fashion industry forever. 

"I am always with the line from Voltaire, that “Everything that needs an explanation, isn’t worth the explanation.” So what can I explain?

By now you’ve seen what I did? It’s fun! In fact I had several ideas and Louis Vuitton wanted to do them all—why not? All of the boxing things are related.

You know I sketch everything myself? If I don’t do it, I am bored! For the Vuitton project I sketched everything by hand. I know others do computer sketches, but I always have to use my hands." - LV Official page.  

And here is the final, extraordinary result... and one of my favorite from the entire project.


Delphine Arnault, daughter of LVMH chairman Bernard Arnault, watching KL in action.





Baby Price: $3,400.00 
PM Price: $3,950.00 
GM Price: $4,400.00 


Monogram canvas with 2 Monogram boxing gloves 
Price: $5,900









Punching Trunk 
Price: Upon Request 

The Punching Trunk is produced in a limited edition of 25.


Marc Newson


Widely acknowledged as the most influential industrial designer of his generation, Marc Newson has worked in numerous industries ranging from aerospace and technology to furniture and fashion. Newson has spent 30 years designing award-winning furniture, clothes, watches, boats, restaurants, and more. He has joined Apple as part of Jony Ive's team. The two have been friends for years; most notably, the two worked together to curate and design and remix a variety of products for last year's (Red) auction — from MacBook Air-like tables to a gorgeous take on the Leica M.




"I design things that fundamentally I would like to own. Most of the time I am presented with a very defined task. This time I ultimately thought of the typology myself: a backpack. I set about trying to collate all of my experiences over the years of owning a backpack. I wanted to concentrate all of the features that I love and try and put them into the piece. Making the thing stand up for example was very important, I hate when you wear a backpack, take it off and it just falls over. This bag has a structure inside to enable it to stand.

I wanted it to be fun as well—I don’t like when things take themselves too seriously. I want objects that put a smile on people’s faces, make them laugh and question their own seriousness. I used a textile that juxtaposed the utility of the Monogram with something more light-hearted, that’s why I chose to use the furry sheepskin. It’s cuddly and warm and comes in bright colors, but it is also durable and like a pillow; if I ever want to prop the bag up and have a snooze I can." - LV Official page.  






Flees Pack Price: $5,900


Rei Kawakubo


After originally studying art and literature, Rei Kawakubo quickly changed track, working for a textile company and then becoming a self-taught fashion designer. She has an input into all areas of the creative process, from graphics, advertising and store interiors to designing and making clothes and accessories; each is inextricably linked.These features have become the hallmarks of Comme des Garçons, the label that REI KAWAKUBO founded in 1969 and incorporated as a company in 1973.

The designer that once admitted: "The motivation has always been to create something new, something that didn't exist before. The more experience I have and the more clothes I make, the more difficult it becomes to make something new. Once I've made something, I don't want to do it again, so the breadth of possibility is becoming smaller.", came up with the most controversial piece.

Who would have imagined the LV Monogram canvas bag will end up with huge asymmetrical holes...


Japanese fashion designer and founder of Comme des Garçons, Rei Kawakubo who has also collaborated with Louis Vuitton back in 2008 returns for this one of a kind collection. Known for her unique designs, she has created a tote bag with three holes revealing the bag’s interior. This updated version of the Sac Plat feature asymmetrical cutouts. It comes with a fabric insert to prevent your belongings spilling out - the same sort of drawstring dust bag traditionally used to store and protect the outside of an expensive tote, not line the inside.



There is no in the middle with this bag...you either hate it or absolutely love it.




Bag with Holes Price: $2,790


I love the entire collection and would gladly enjoy each single piece.

Who wouldn't love to be chic with the CL trolley while shopping, or box in style with KL...or even use the MN backpack as a pillow when you get tired.

And you shouldn't be a Saudi Princes to get the CS Studio in a Trunk.....hmmmm......just one of the 25 lucky ones who will be able to put their hand on it.

And which one is your favorite?






No comments:

Post a Comment

Print PDF